Marketing Campaigns for use in global markets.
Ad 1 Headline: Royally Epic Journeys Await – Caribbean
Visual 1: Star and Utopia of the Seas from the air
Visual 2: Family enjoying CocoCay
Unlock paradise aboard the Star and Utopia of the Seas. Relax on perfect beaches, explore rainforests, snorkel vibrant reefs, and enjoy Perfect Day at CocoCay on family getaways. Award-winning thrills like Category 6 waterpark, world-class dining, and innovation. Choose connecting staterooms, romantic suites, or Ultimate Family Suite with game room and slide.
Logo: Royal Caribbean International
CTA: [phone, email, website]
Ad 2 Headline: Royally Epic Journeys Await – Alaska
Visual 1: Ship in front of Alaskan glaciers
Visual 2: Couple hiking in wilderness
Earn your wilderness badge cruising Alaska’s glaciers, panning for gold, and trekking tundra. Boldest ships deliver award-winning dining, entertainment, and thrills. Choose connecting staterooms for groups, romantic suites for couples, or Ultimate Family Suite with private game room and in-suite slide.
Logo: Royal Caribbean International
CTA: [phone, email, website]
Ad 3 Headline: Royally Epic Journeys Await – Europe
Visual 1: Legend of the Seas from the air
Visual 2: Family enjoying CocoCay
Savor old-world flavor in ancient ports aboard the Legend of the Seas. Cruise the Mediterranean, British Isles, Scandinavia, and beyond. Experience top-rated ports and hidden gems like a local aboard award-winning ships with world-class dining, spectacular entertainment, and groundbreaking innovation. Choose connecting staterooms, romantic suites, or Ultimate Family Suite.
Logo: Royal Caribbean International
CTA: [phone, email, website]
Social Media Ads For Epic Campaign
SM Ad 1: Royally Epic Journeys Await – Caribbean
Visual: Icon of the Seas at CocoCay beach, Category 6 waterpark splash.
Voice: Man with Caribbean accent.
Unlock paradise on Icon of the Seas! Beaches, reefs, Perfect Day at CocoCay. Category 6 thrills, dining, suites.
Book now! #RoyalCaribbean #RoyallyEpic
Royal Caribbean [logo, phone, email, website]
SM Ad 2: Royally Epic Journeys Await – Alaska
Visual: Glacier calving from ship deck, gold panning in tundra.
Voice: Man with Northwest American accent. Earn your wilderness badge: glaciers, gold panning, tundra. Award-winning ships, dining, thrills, suites.
Book now! #RoyalCaribbean #Royally Epic
Royal Caribbean [logo, phone, email, website]
SM Ad 3: Royally Epic Journeys Await – Europe
Visual: Ship in Mediterranean ancient port at sunset, hidden gem village.
Voice: Man with Italian accent.
Savor ancient Mediterranean ports & hidden gems like a local. Award-winning ships, dining, entertainment.
Book now! #RoyalCaribbean #RoyallyEpic
Royal Caribbean [logo, phone, email, website]
Radio Spots for Epic Campaign
Radio Spot 1: Royally Epic Journeys Await – Caribbean (30 sec)
Voice: Man with Caribbean accent
Royally Epic Journeys Await on Icon of the Seas, the world’s largest cruise ship! Relax on perfect beaches, explore rainforests, snorkel vibrant reefs, and enjoy Perfect Day at CocoCay with the family. Thrill to Category 6 waterpark, world-class dining, and groundbreaking innovation. Choose connecting staterooms, romantic suites, or the Ultimate Family Suite with game room and slide.
Book your epic getaway now!
Royal Caribbean.com or call: 000-000-0000.
Radio Spot 2: Royally Epic Journeys Await – Alaska (30 sec)
Voice: Man with Northwest American accent
Royally Epic Journeys Await in Alaska! Earn your wilderness badge cruising massive glaciers, panning for gold in historic towns, and trekking rugged tundra. Sail on bold award-winning ships with spectacular dining, entertainment, and thrills. Perfect for families or couples with connecting staterooms, romantic suites, or the Ultimate Family Suite featuring a private game room and in-suite slide.
Book your epic adventure now!
Royal Caribbean.com or call: 000-000-0000.
Radio Spot 3: Royally Epic Journeys Await – Europe (30 sec)
Voice: Man with Italian accent
Royally Epic Journeys Await in Europe! Savor old-world flavor in ancient ports of the Mediterranean, British Isles, Scandinavia, and beyond. Experience top-rated ports and hidden gems like a local aboard award-winning ships. Enjoy world-class dining, spectacular entertainment, and record-setting thrills. Choose connecting staterooms for groups, romantic suites for couples, or the Ultimate Family Suite.
Book your epic adventure now!
Royal Caribbean.com or call: 000-000-0000.
Radio Spot 1: Royally Epic Journeys Await – Caribbean (10 sec)
Voice: Man with Caribbean accent
Royally Epic Journeys Await on Icon of the Seas! Beaches, reefs, Perfect Day at CocoCay, Category 6 thrills.
Book your Epic Journey now!
Royal Caribbean.com or call: 000-000-0000.
Radio Spot 2: Royally Epic Journeys Await – Alaska (10 sec) [
Voice: Man with Northwest American accent
Royally Epic Journeys Await in Alaska! Glaciers, gold panning, rugged tundra.
Book your Epic Journey now!
Royal Caribbean.com or call: 000-000-0000.
Radio Spot 3: Royally Epic Journeys Await – Europe (10 sec)
Voice: Man with Italian accent
Royally Epic Journeys Await in Europe! Ancient Mediterranean ports and hidden gems.
Book your Epic Journey now!
Royal Caribbean.com or call: 000-000-0000.
Royal Caribbean Epic Campaign Brochures.
Caribbean Destination Brochure
Panel 1 (Cover): Royally Epic Journeys Await – Caribbean
Visual: Icon of the Seas at CocoCay beach, Category 6 waterpark splash
Logo: Royal Caribbean
Panel 2 (Inside Left): Unlock paradise aboard the world’s largest cruise ship. Relax on perfect beaches, explore rainforests, snorkel vibrant reefs, and enjoy Perfect Day at CocoCay family getaways. Thrill to Category 6 waterpark, world-class dining, spectacular entertainment, groundbreaking innovation.
Visual: Family snorkeling reef + beach sunset
Panel 3 (Inside Right): Choose connecting staterooms for groups, romantic suites for couples, or Ultimate Family Suite with private game room and in-suite slide. [Visual: Suite interiors + ship deck view]
Panel 4 (Back): Book your epic getaway now!
Royal Caribbean International [logo, phone, email, website]
Alaska Destination Brochure
Panel 1 (Cover): Royally Epic Journeys Await – Alaska
Visual: Glacier calving from ship deck, tundra landscape
Logo: Royal Caribbean
Panel 2 (Inside Left): Earn your wilderness badge cruising massive glaciers, panning for gold in historic towns, trekking rugged tundra. Sail bold award-winning ships with spectacular dining, entertainment, record-setting thrills.
Visual: Wilderness hiking + gold panning scene
Panel 3 (Inside Right): Perfect for families or couples: connecting staterooms, romantic suites, Ultimate Family Suite with private game room and in-suite slide.
Visual: Tundra trek + family suite interior
Panel 4 (Back): Book your epic adventure now!
Royal Caribbean International [logo, phone, email, website]
Europe Destination Brochure
Panel 1 (Cover): Royally Epic Journeys Await – Europe [Visual: Ship in Mediterranean ancient port at sunset, hidden gem village
Logo: Royal Caribbean
Panel 2 (Inside Left): Savor old-world flavor in ancient ports of the Mediterranean, British Isles, Scandinavia, and beyond. Experience top-rated ports and hidden gems like a local aboard award-winning ships.
Visual: Port cityscape + village street
Panel 3 (Inside Right): Enjoy world-class dining, spectacular entertainment, record-setting thrills. Choose connecting staterooms for groups, romantic suites for couples, or Ultimate Family Suite.
Visual: Dining + entertainment onboard
Panel 4 (Back): Book your epic journey today!
Royal Caribbean International [logo, phone, email, website]